As part of the survey we ask respondents in African countries to name not just their most admired brand, but also their most admired African brand, and for the third year the Dangote Group has topped the table.
We spoke to Tony Chiejina, the group's chief brand and corporate communications officer to find out the secrets behind their success.
How important is the founder of the group, Aliko Dangote, to the group's brand?
Aliko Dangote, our president and chief executive is very important and represents the pillar behind the brand.
For any brand in the space, what is important is meeting these basic needs.
