Source: (Photo by Rich Fury/VF20/Getty Images for Vanity Fair) / (Photo by Rich Fury/VF20/Getty Images for Vanity Fair)
Kanye West and his self-named brand Yeezy, have filed for a cosmetic trademark.
In 2017, Kanye started the DONDA brand, named after his late mother, which was supposed to be his entry into the cosmetic industry.
It’s interesting because Kanye’s niece, Kylie Jenner, is already in the cosmetics industry with Kylie Cosmetics.
In 2018 Kim Kardashian, Kanye’s wife, had her business bring in more than $100 million in revenue so just imagine if the West-Kardashian/Jenner monopolized the cosmetic industry.
Kanye is the sole owner of Yeezy, which is expected to bring in over $1.5 billion of revenue for 2019.
