LOS ANGELES (June 19, 2020)- Participant, the leading media company dedicated to entertainment that inspires audiences to engage in positive social change, today announced the “Good Trouble” impact campaign to coincide with the release of the new documentary John Lewis: Good Trouble and in commemoration of Juneteenth, the annual celebration of the emancipation from slavery.

John Lewis: Good Trouble, which Magnolia Pictures and Participant will release in select theaters and on demand on July 3, tells the story of Congressman John Lewis, an American hero and inspirational symbol of civil rights.

“We’re proud to celebrate the iconic legacy of Congressman John Lewis in partnership with some of the leading voices in the fight for all our democratic principles,” said David Linde, CEO of Participant.

In partnership with Congressman John Lewis, the filmmakers, Participant, Magnolia Pictures, Color Farm Media, When We All Vote, Fair Fight, BET, NAACP, Color of Change, Black Voters Matter, VoteRiders, the Southern Coalition for Social Justice, the Brennan Center for Justice at NYU Law, Rock the Vote, HBCU Heroes, and locally led community groups, the campaign will provide opportunities to support voting rights, participate in civic engagement actions and support local efforts that empower disenfranchised communities to fully participate in our democracy.

“John Lewis serves as a reminder of the importance of grassroots efforts and active engagement to advance civil rights, voter protections and so many of the causes at the forefront of our national dialogue right now,” said Allison Riggs, Chief Voting Rights Counsel and Interim Executive Director of the Southern Coalition for Social Justice.