THE WESTSIDE GAZETTE - I have personally written to all FAMU presidents, some while working on campus. I have tried to convey how athletics can help accent the academic profile of an institution. Heck, we used it in the 1990s and early 2000s. The collaboration of the elements together make for a marketing effort unlike any other. Enrollment, National Merit Scholars, premier athletes and corporate investment all accompanied the success and raised profile of the university with a joint investment in athletics.
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