- UAB becomes the first Division I football program to enter an agreement with a players association: Former Super Bowl-winning quarterback Trent Dilfer is the head coach of UAB football and surprisingly encouraged UAB’s entire roster to sign up for Athletes.org, a players association aimed at representing the interests of college athletes at a national level. This move is a clear sign of college athletes becoming more empowered and understanding the monetary value they bring to colleges and universities playing major college sports. There’s no question that college athletes deserve a major portion of revenue generated by television deals and other opportunities at the conference level and these major conferences realize that and are planning for it.