The art work was supposed to be in alignment with the Black Lives Matter movement that has surged throughout the country since the killing of George Floyd on Memorial Day.
The email request, sent on behalf of Microsoft’s advertising firm McCann Erickson, asks Martin if she could make a June 7 deadline “while the protests are still relevant.”
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“Apparently the folks at @microsoft and McCann Erickson feel that that the #blacklivesmatternMovement and protests will not be relevant after this weekend,” Martin tweeted in response.
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Microsoft’s Chief Marketing Officer Chris Capossela tweeted an apology:
“Shantell, on behalf of Microsoft, I want to first apologize for the insensitive language used in our letter.
No word on what Microsoft or McCann Erickson plans to do to address the individual who sent the email or going forward to ensure that this type of "error" doesn't happen again.
