According to a new study , Black creators in influencer marketing are paid considerably less than their white counterparts. The pay disparities between Black influencers and white counterparts have always been reported , and even though the industry of influence marketing has advanced, the pay inequality has not. On the contrary, the pay gap has widened. The study conducted by The Influencer League and MSL Group, found BIPOC (Black, Indigenous, & People of Color) influencers earn 29% less than white influencers. However, Black influencers, in particular, are paid up to 35% less than white influencers. The "Time to Face the Influencer Pay Gap" study analyzed the experience of 400 influencers from the United States, who answered questions about their annual income, their brand deals, and the number of followers they have. It’s finally here: MSL and @influenceleague ’s study, “Time to Face the Influencer Pay Gap" offers a clearer picture of the complicated and inequitable...
