The Pink Label Congo collection featured pants and dresses in vibrant colors on virtual models for its fashion show, and has been described as the future of runway fashion by spectators.
Mvuemba said during the launch that each of the outfits represents Congo, the central African country where she is from and which is one of the world’s leading producers of cobalt, accounting for more than 60% of the world’s production.
Inspired by her hometown in Congo, 29-year-old Mvuemba started the fashion show with a short documentary on the experiences of children working in cobalt mines.
Mvuemba said the Pink Label Congo collection was inspired by these mine stories and she is using it to bring awareness around it.
Everything about the collection is related to Congo to serve as a reminder of these mine conditions, Mvuemba said.