Hammer fell on my business dream but I rose from ashes
Tuesday, June 23, 2020 0:01
By BONFACE OTIENO
Alesha Brands founder Benedict Gikunda.
In January 2013, he changed the business name to Alesha Brands and in October 2013, he incorporated it as liability company - Alesha Brands Limited.
This depressing situation was however turned around when the Youth Enterprise Development (YEDF) Fund saw the potential in his business and advanced him a working capital loan of Sh2 million.
Mr Gikunda says with the credit, he was able to buy products in bulk, enjoying economies of scale.
He was also able to meet all orders, a departure from the past when he would lose business due to liquidity challenges.
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