Source: Brad Barket / Getty
Ever wonder what went into the redesign of Kanye’s YEEZY supply website?
Now he and YEEZY supply website designer Nick Knight also dropped a documentary detailing what went into the site’s redesign.
In the doc, Knight explains how West’s “artistic output” changing over the years influenced the look of the website.
If you’re a frequent visitor of the site trying to cop West’s highly sought after sneakers or his apocalyptic chic clothing, you will notice the website has no words and features real people shoppers can use to try on clothes.
Speaking on the time and effort that went into the site, Director of SHOWstudio, Nick Knight states:
“There’s been over 10,000 hours of work and at least twice that many images, considered and made, to give what I believe is a beautifully simple website.”
