“The Goby Mall app is a platform created to democratise access to e-commerce by empowering micro businesses to build, manage and grow their businesses online,” Manish Sardana, the managing director of Squad Digital, an arm of WPP Scangroup, told Enterprise.
The app gives small businesses -- like green grocers and bookshops -- an opportunity to be seen, compete and to make sales online away from the shadows of big online players.
With such platforms, small businesses in both urban and rural areas, which have to close early due to the restrictions on movements imposed by the curfew regulations can continue to operate digitally and complete the transactions during the day, ensuring that the sellers remain in business and the buyers get their purchases.
These are businesses that Goby Mall can help grow,” says Mr Sardana.
And because the sellers are small operations, they can offer the buyers a unique range of boutique products not available on standard online platforms.
