"It's the voice of the client," Gianmarco Leri, product manager for Samsung explains. "Samsung listens to what our customers tell us."
What they said about the Flip model was that the phone needed a bigger battery and fast charging, both of which are features of the newest model, along with improved hinge engineering for the foldable smartphone.
The ZFlip 4 targets a market segment between 13 and 34 years old who is social media savvy, enjoys taking photos and finds the form factor of a phone that folds down to a neat, colourful square to be appealing. This year's Bora Purple colour adds to the fashion appeal
For users looking for a unique device, the Flip 4 can be ordered from Samsung’s website in custom colour combinations (https://bit.ly/3EHAF97) though the ardently nationalistic will find that the closest they can get to the TT flag is red, silver and navy.
The small cover screen that's visible when the phone is folded can display more information, including three people you call regularly or three lines of incoming messages. These are simple usability changes that reflect the day-to-day way that Flip users use their devices.
The ZFold 4, the company's premium foldable, targets users between 20-44 years old with a focus on productivity, multi-tasking and using of the SPen stylus on the expansive screen to draw or take notes.
These business focused users are choosing the subtle executive finish of the new grey-green colour option.
[caption id="attachment_981582" align="alignnone" width="1024"] Gianmarco Leri, Samsung, product manager. -[/caption]
Leri said of Samsung's updates for the most expensive smartphone in its line, "This is a premium phone and we responded to concerns about the cameras. We've added a 50MP main camera, and the device has three cameras on the back."
Samsung has brought its Nightography technology to the Fold 4, improving the quality of the phone's low-light capture performance.
The Fold introduced a selfie camera that's under the screen, which caused some issues with users viewing content on the device and the company has responded with new engineering that reduces the visibility of the smartphone lens while using the device unfolded.
"Some people were saying, oh, we can see the undercover camera once we open the phone or we're trying to watch Netflix or a movie. Now it's way less visible."
Samsung doesn't discuss specific sales figures, but according to Leri, "The response is better. Last year, the company had supply chain issues, but we have reached the targets that have been set for sales so far, and are concentrating our efforts in specific markets."
The Flip and Fold were introduced in Jamaica and Trinidad and Tobago in the Caribbean. The Flip is being sold in the Bahamas.
[caption id="attachment_981580" align="alignnone" width="1024"] A Samsung Flip 4 customised in red, silver and navy blue on Samsung.com. -[/c
