Since closing their doors for the benefit of public health, cultural institutions across Greater Boston have launched virtual museum tours online.
The Peabody Essex Museum had a leg up in the virtual tour game when their doors closed on March 12.
They have been working with Matterport, a virtual tour maker popular with real estate firms, since 2018 to market their event spaces and showcase their gallery expansion project.
Just prior to closing, the museum had photographed their “Jacob Lawrence: The American Struggle” exhibition with Matterport and it’s now available to virtually walk through online.
O’Brien says PEM plans to keep the virtual experiences online and to continue creating new ones for visitors who aren’t able to physically come to the space.
