Black Business Month Feature What is the correlation between Ben & Jerry’s Ice Cream, a predominately white company originating from a predominantly white state, and Black Business Month? It is Primo Partners (Team Primo)! Team Primo is a chain of Ben & Jerry’s franchises led by three Black men, who are taking over the southeastern region of the United States. They’re scooping peace, love, ice cream and giving equity and social mission a new sweet twist. Their mission as entrepreneurs is to first and foremost be activists in their communities…
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