The ten to twelve percent of Blacks who voted for Trump in 2016 and 2020, combined with the numbers who didn’t vote at all, or didn’t vote for Clinton or Biden, did not help elect Trump. He won with an Obama like crusade among less educated white male and female, blue collar, and rural voters. However, enough Blacks did buy his pitch that a conservative, Republican businessman, with a horrific tainted racial history, was a better bet in the Oval Office than a Democrat. This again makes Trump’s 2024 pitch to Blacks even more fraught with peril.