Fundraising related technology and digital strategies are part of 21st century fundraising.
To do this you need access to your fundraising and donor data; you need to use technology as a management tool that informs your fundraising strategy.
Reports can be expanded to include tracking of gift acknowledgement and recognition; they can also inform other forms of fundraising.
Create engagement strategies, and as appropriate assign donors to “portfolios” for other methods of communication and engagement.
Fundraising success requires access to technology and use of digital platforms.
